International Journal of Interdisciplinary Research
Table 1 Demographic characteristics of the samples
Category | Â | Employees | Consumers | ||
|---|---|---|---|---|---|
H&M (n = 158) | Nike (n = 157) | H&M (n = 275) | Nike (n = 275) | ||
Age | 18–24 | 17 (10.8) | 18 (11.5) | 29 (10.5) | 25 (9.1) |
25–44 | 123 (77.8) | 115 (73.2) | 110 (40.0) | 85 (30.9) | |
45–64 years old | 18 (11.4) | 24 (15.3) | 97 (35.3) | 115 (41.8) | |
65 and older | 0 | 0 | 39 (14.2) | 50 (18.2) | |
Gender | Female | 82 (51.9) | 49 (31.2) | 154 (56.0) | 120 (43.6) |
Male | 76 (48.1) | 108 (68.8) | 121 (44.0) | 155 (56.4) | |
Education | High school or less | 29 (18.3) | 22 (14.0) | 64 (23.3) | 92 (33.5) |
College | 101 (63.9) | 121 (77.1) | 165 (60.0) | 147 (53.5) | |
Master’s/Doctorate | 28 (17.7) | 14 (8.9) | 46 (16.7) | 35 (12.7) | |
Annual individual income | $30,000 or less | 23 (14.6) | 17 (10.8) | 72 (26.2) | 103 (37.5) |
$30,001–60,000 | 48 (30.4) | 38 (24.2) | 71 (25.8) | 60 (21.8) | |
$60,001–90,000 | 57 (36.1) | 52 (33.1) | 93 (33.8) | 70 (25.5) | |
$90,001 and above | 30 (19.0) | 50 (31.8) | 38 (13.8) | 41 (14.9) | |