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International Journal of Interdisciplinary Research

Table 2 CSR perception of employees and consumers

From: "We are watching you": investigation of consumer-employee perception gaps and the employee expectations-employer performance gaps

 

Employees

Consumers

F

NIKE

H&M

NIKE

H&M

CSR perception

5.64A

5.25B

4.53C

4.57C

46.49*

  1. ABC denotes group differences shown at the post hoc test. Each letter corresponds to a different group
  2. *p < .001