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International Journal of Interdisciplinary Research

Table 2 Average views of Korean-related videos

From: How “K-Style” has influenced the younger generation through local Vietnamese influencers

Year

Korean-related mention

Use of Korean products

Views(AVG)

Top-viewed videos average ratio (%)a

Views(AVG)

Top-viewed videos average ratio (%)

2014

1,239,964

79

1,587,622

101

2015

1,239,949

82

1,573,465

104

2016

1,356,132

107

1,131,573

89

2017

1,190,042

74

1,691,654

105

2018

1,531,438

93

1,345,109

122

2019

1,961,678

138

1,769,113

125

2020

499,179

89

393,226

70

Total (Mean)

1,505,813

104

1473186

102

  1. aThis figure refers to the ratio of the average views of Korean-related videos to the average views of all top-viewed videos analyzed