Table 2 Measurements and reliabilities

Fashion interest

Because of my active lifestyle, I need a wide variety of clothes and appearance-related products

I always buy at least one outfit of the latest fashion

I spend a lot of money on clothing and accessories

I spend a lot of time on fashion-related activities

Perceived benefits (tanning)

I think a tan makes me more attractive

I love the look of a glowing tan

I tan because it is fashionable

Tans are fashionable

Tans are sexy

I like the way my skin looks when I am tan

If I knew there would be no negative side effects, I would tan

Perceived risks (tanning)

I am afraid that I will develop skin cancer if I tan

I think tanning is unsafe

I worry about the consequences of tanning

I think I may develop skin cancer if I tan

It is easy to develop skin cancer when tanning

I worry that tanning will age my skin

Tanning is harmful to my health

I think tanning is dangerous

Perceived benefits (wearing stilettos)

I think stilettos make me more attractive

I love the look of stilettos

I wear stilettos because they are fashionable

Stilettos are feminine

Stilettos are fashionable

Stilettos are sexy

I like the way my legs look when I wear stilettos

Perceived risks (wearing stilettos)

I am afraid that I will fall if I wear stilettos

I think stilettos are unsafe

I worry about the consequences of wearing stilettos

I think I may slip if I wear stilettos

It is easy to slip when wearing stilettos

It is easy to fall when wearing stilettos

Positive emotion

Joy

Pleasure

Delight

Amusement

Negative emotion

Fear

Worry

Anxiety

Nervousness

Guilt