International Journal of Interdisciplinary Research
Table 1 Demographic information about the respondents
Characteristic | Vietnam | Indonesia | Thailand | |
|---|---|---|---|---|
Gender | Male | 100 (50%) | 100 (50%) | 100 (50%) |
Female | 100 (50%) | 100 (50%) | 100 (50%) | |
Age | 20’s | 100 (50%) | 100 (50%) | 100 (50%) |
30’s | 100 (50%) | 100 (50%) | 100 (50%) | |
Education | Below high school | 1 (0.5%) | 1 (0.5%) | 2 (1.0%) |
Completed High school | 14 (7.0%) | 39 (19.5%) | 16 (8.0%) | |
Have associate degree | 11 (5.5%) | 18 (9.0%) | 17 (8.5%) | |
Have bachelor’s degree | 160 (80%) | 120 (60.0%) | 151 (75.5%) | |
Have graduate degree | 14 (7.0%) | 22 (11.0%) | 14 (7.0%) | |
Frequency of visiting Korea | None | 103 (51.5%) | 123 (61.5%) | 82 (41.0%) |
1–2 times | 81 (40.5%) | 57 (28.5%) | 90 (45.0%) | |
3–4 times | 13(6.5%) | 16 (8.0%) | 20 (10.0%) | |
Over 5 times | 3 (1.5%) | 4 (2.0%) | 8 (4.0%) | |
Purchase experience for Korean fashion product | Yes | 172 (86%) | 153 (76.5%) | 150 (75.0%) |
No | 28 (14%) | 47 (23.5%) | 50 (25.0%) | |