Table 2 Validity and reliability for constructs

Optimism

New technologies contribute to a better quality of life

.87

.76

.92

Technology gives me more freedom of mobility

.86

Technology gives people more control over their daily lives

.86

Technology makes me more productive in my personal life

.87

Innovativeness

Other people come to me for advice on new technologies

.82

.71

.90

In general, I am among the first in my circle of friends to acquire new technology when it appears

.85

I can usually figure out new high-tech products and services without help from others

.84

I keep up with the latest technological developments in my areas of interest

.85

Discomfort

When I get technical support from a provider of a high-tech product or service, I sometimes feel as if I am being taken advantage of by someone who knows more than I do

.89

.73

.91

Technical support lines are not helpful because they don’t explain things in terms I understand

.84

Sometimes, I think that technology systems are not designed for use by ordinary people

.82

There is no such thing as a manual for a high-tech product or service that’s written in plain language

.85

Insecurity

People are too dependent on technology to do things for them

.90

.80

.92

Too much technology distracts people to a point that is harmful

.91

Technology lowers the quality of relationships by reducing personal interaction

.86

Perceived ease of use

This shopping technology would be clear and understandable

.89

.75

.90

This shopping technology would not require a lot of mental effort

.79

This shopping technology would be easy to use

.90

Perceived usefulness

This shopping technology would improve my shopping productivity when I am buying Korean apparel products

.91

.85

.94

This shopping technology would enhance my effectiveness in Korean apparel shopping

.93

This shopping technology would be useful in buying Korean apparel products that I want

.91

Perceived enjoyment

Shopping with this technology would be fun for its own sake

.89

.82

.94

Shopping with this technology would involve me in the shopping process

.89

Shopping with this technology would be exciting

.92

Shopping with this technology would be enjoyable

.90

Perceived fit

This shopping technology is currently configured to the way I want it to be

.90

.84

.93

The current configuration of this shopping technology suits my needs

.92

This shopping technology in its current configuration is exactly what I want

.91

Attitude

The idea to buy Korean apparel products using this shopping technology is appealing

.91

.84

.94

I would like to buy Korean apparel products using this shopping technology

.92

Using this shopping technology to buy Korean apparel products would be a good idea

.92

Purchase intention

It is likely that I will transact with this shopping technology to buy Korean apparel products in the near future

.89

.83

.93

Given the chance, I intend to use this shopping technology to purchase Korean apparel products

.91

I want to purchase Korean apparel products using this shopping technology

.92