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Fashion and Textiles

International Journal of Interdisciplinary Research

Table 3 Correlation analysis among the major constructs

From: Southeast Asian consumer acceptance of 3D virtual fitting technologies in cross-border online shopping

Constructs

Cr. α

1

2

3

4

5

6

7

8

9

10

Attitude

.91

.92

         

Discomfort

.88

.02

.85

        

Perceived enjoyment

.92

.83

.05

.90

       

Perceived fit

.90

.78

.15

.82

.91

      

Innovativeness

.86

.61

.29

.64

.66

.84

     

Insecurity

.87

.07

.69

.08

.14

.15

.89

    

Optimism

.89

.73

.12

.78

.73

.70

.13

.87

   

Perceived ease of use

.83

.74

.07

.83

.76

.59

.11

.74

.86

  

Purchase intention

.89

.85

.09

.81

.80

.64

.08

.73

.73

.91

 

Perceived usefulness

.90

.79

.00

.85

.76

.59

.07

.76

.79

.79

.92

  1. Note: Values on the diagonal (bolded) are square root of the AVE while the off-diagonals are correlations
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