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International Journal of Interdisciplinary Research

Table 3 Characteristics of fashion companies participating in the interview

From: Patterns of co-evolution: analyzing fashion brand and sewing contractor company dynamics

Code

Fashion brand company

Interviewee characteristics

Brand type

Apparel type

Position

Fb/a

Major fashion brands

Sports wear

General manager

Fb/b

Major fashion brands

Sports wear

Casual wear

General manager

Fb/c

Major fashion brands

Men’s wear, Women’s wear

General manager

Fb/d

Major fashion brands

Sports wear

General manager

Fb/e

Designer fashion brand

Pants

Casual wear

Manager

Fb/f

Designer fashion brand

Women’s wear

CEO

Fb/g

Designer fashion brand

Women’s wear

CEO

Fb/h

Designer fashion brand

Women’s wear

CEO

Fb/i

Designer fashion brand

Men’s suit

CEO

  1. Major fashion brand is a company with multiple brands
  2. Designer fashion brand which is a company that has one brand