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International Journal of Interdisciplinary Research

Table 4 Theme of co-evolution entry condition

From: Patterns of co-evolution: analyzing fashion brand and sewing contractor company dynamics

Main theme

Sub-theme

Concept

Coevolutionary entry conditions for competitive advantage

Reliability

• Promises a production date

• No information leakage of fashion products and illegal distribution of fashion products

Communication

• Not making arbitrary judgement

• Always discuss issues related to fashion product production

Quantity

• Depending type of the sewing company there is a minimum quantity for transaction to be concluded

• Sewing companies prefer order quantities with little deviation each year

Terms of payment

• Terms and conditions of transaction that do not accept promissory note or deferred payment