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International Journal of Interdisciplinary Research

Table 1 Demographic characteristics of the sample (n = 412)

From: Sustainable threads: analyzing the impact of corporate social performance, CSR message authenticity and information transparency on purchase intentions

Demographic characteristics

Category

Percentage (%)

Age

20–29

67.3

30–39

29.1

40–49

3.6

Gender

Male

36.4

Female

63.6

Marital status

Married

50.7

Single

49.3

Occupation

Housewife

2.4

Students

25.7

Office workers

23.1

Professional

8.0

Managerial administrator

11.9

Technical professional

11.7

Production workers

2.4

Service/Sales

4.9

Etc

10.0

Educational level

Middle school

2.9

High school

14.0

Undergraduate

45.4

Graduate

37.6

Monthly income (RMB)

Under 12,000

42.7

12,000 ~ 18,000

15.8

18,000 ~ 24,000

10.9

24,000 ~ 30,000

6.6

30,000 ~ 40,000

10.9

40,000 ~ 60,000

5.6

Over 60,000

7.5