Sustainable threads: analyzing the impact of corporate social performance, CSR message authenticity and information transparency on purchase intentions

Jung, Hye Jung; Tian, Xinyu; Oh, Kyung Wha

doi:10.1186/s40691-024-00379-7

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 2 Exploratory factor analysis of variables

From: Sustainable threads: analyzing the impact of corporate social performance, CSR message authenticity and information transparency on purchase intentions

Factors	Items	Factor loadings	Cronbach’s α
Consumers’ perceived CSP	The presented brand voluntarily safeguards the interests and rights of consumers	0.97	0.98
	The presented brand maintains quality throughout all stages of the supply chain	0.97
	The presented brand considers the safety and health of consumers	0.96
	The presented brand provides equal opportunities to all employees	0.95
	The presented brand is environmentally conscious	0.95
	Eigenvalue = 4.63, Variance explained % = 92.61
Subjective norms	Most people important to me support my purchase of CSR brand clothing products	0.98	0.95
	Most people important to me want me to buy CSR brand clothing products	0.97
	Most people important to me think that I should purchase CSR brand clothing products	0.97
	People important to me would agree with my purchase of fashion brand products engaged in CSR activities	0.97
	Eigenvalue = 3.77, Variance explained % = 94.29
CSR message authenticity	It can be observed that…		0.97
	The provided information allows for a sufficient understanding of the CSR activities of the presented brand	0.96
	The CSR activities of the presented brand are sincere and authentic	0.96
	The information from the presented brand is honest	0.96
	The presented brand accurately communicates the details of its CSR activities	0.97
	The presented brand is clearly and accurately conveying the content of its CSR activities with factual precision	0.97
	Eigenvalue = 7.35, Variance explained % = 91.92
Information transparency	It can be observed that…		0.98
	The presented brand honestly and diligently provides information about product cost details	0.96
	The presented brand transparently provides information about raw materials for its products	0.96
	The presented brand transparently provides information about the origin of its products	0.96
	The presented brand transparently provides information about labor issues	0.96
	The presented brand transparently provides information about the labor conditions in its factories	0.95
	The presented brand honestly and diligently provides information about the product manufacturing process	0.96
	Eigenvalue = 5.50, Explained variance % = 91.63
Purchase intention	I intend to purchase products from the presented brand	0.96	0.95
	I intend to visit stores that sell products of the presented brand	0.96
	I tend to recommend the presented brand to others	0.97
	I am considering purchasing and plan to search for additional information	0.97
	I tend to make additional purchases of products from the presented brand in the future	0.96
	Eigenvalue = 5.52, Variance explained % = 91.91

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