Sustainable threads: analyzing the impact of corporate social performance, CSR message authenticity and information transparency on purchase intentions

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 4 Effects of perceived CSP on CSR message authenticity

Dependent variable	Independent variable	Non-standardized coefficient		Standardized coefficient	t	p
Dependent variable	Independent variable	B	Standardized error	β	t	p
CSR message authenticity	(Constant)	0.915	0.378		2.418^*	0.016
CSR message authenticity	CSP perception	4.875	0.077	0.953	63.515^***	0.000
R² = 0.908, Adj R² = 0.908, F = 4034.102 (p = 0.000)