Sustainable threads: analyzing the impact of corporate social performance, CSR message authenticity and information transparency on purchase intentions

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 5 Effects of perceived CSP on subjective norms

Dependent variable	Independent variable	Non-standardized coefficient		Standardized coefficient	t	p
Dependent variable	Independent variable	B	Standardized error	β	t	p
Subjective norm	(Constant)	0.303	0.104		2.902^**	0.004
Subjective norm	CSP perception	0.921	0.021	0.906	43.453^***	0.000
R² = 0.822, Adj R² = 821, F = 1888.175 (p = 0.000)