Sustainable threads: analyzing the impact of corporate social performance, CSR message authenticity and information transparency on purchase intentions

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 6 Mediating role of CSR message authenticity in the relationship between CSP perception and purchase intention

Dependent variable	Independent variable	B	S.E	β	t	F	R² (adjR²)
CSR message authenticity	(constant)	0.334	0.109		2.418^*	4034.102^***	0.908 (0.908)
CSR message authenticity	CSP perception	0.927	0.022	0.953	63.535^***	4034.102^***	0.908 (0.908)
Purchase intention	(constant)	0.176	0.093		1.898	2501.098^***	0.859 (0.859)
Purchase intention	CSP perception	0.942	0.019	0.927	50.011^***	2501.098^***	0.859 (0.859)
Purchase intention	(constant)	0.079	0.084		0.938	1580.230^***	0.885 (0.885)
	CSP perception	0.426	0.056	0.419	7.597^***
	CSR message authenticity	0.106	0.011	0.533	9.681^***