Sustainable threads: analyzing the impact of corporate social performance, CSR message authenticity and information transparency on purchase intentions

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 7 Mediating role of subjective norms in the relationship between CSP perception and purchase intention

Dependent variable	Independent variable	B	S.E	β	t	F	R² (adjR²)
Subjective norms	(constant)	0.303	0.104		2.902^**	1888.175^***	0.822 (0.821)
Subjective norms	CSP perception	0.921	0.021	0.906	43.453^***	1888.175^***	0.822 (0.821)
Purchase intention	(constant)	0.176	0.093		1.898	2501.098^***	0.859 (0.859)
Purchase intention	CSP perception	0.942	0.019	0.927	50.011^***	2501.098^***	0.859 (0.859)
Purchase intention	(constant)	− 0.015	0.066		− 0.234	2733.196^***	0.930 (0.930)
	CSP perception	0.360	0.031	0.354	11.467^***
	Subjective norms	0.632	0.031	0.632	20.457^***