Sustainable threads: analyzing the impact of corporate social performance, CSR message authenticity and information transparency on purchase intentions

Fashion and Textiles

International Journal of Interdisciplinary Research

Table 9 Moderating effect of information transparency on the relationship between subjective norms and purchase intention

Variables	1st model	2nd model	3rd model
Variables	β	β	β	Tolerance	VIF
Independent variables
Subjective norms	0.95^***	0.54^***	0.40^***	0.36	1.69
Moderating variables
Information transparency		0.45 ^***	0.35 ^***	0.65	2.45
Interaction effect
Subjective norms × Information transparency			0.23 ^***	0.37	1.74
R²	0.90^***	0.92^***	0.94^***
ΔR² (F-value)^a			0.02(2.80)^**

^aIf the F-value of Δ Adjusted R² (R² for 3rd model–R² for 2nd model) is significant at 0.05 level or 0.01 level, it indicates the presence of interaction
^**p < 0.01
^***p < 0.001