International Journal of Interdisciplinary Research
Table 1 Characteristics of 6 VIs
Operator | Brand-operated | Non-brand-operated | ||||
|---|---|---|---|---|---|---|
Name | Lu of Magalu (@magazineluiza) | CB of Casas Bahia (@casasbahia) | GEICO Gecko (@thegeicogecko) | Miquela Sousa (@lilmiquela) | Noonoouri (@noonoouri) | Guggimon (@guggimon) |
# Of followers | 6Â M | 3Â M | 30Â K | 2.9Â M | 404Â K | 1.5Â M |
Operator type | Brand (Magazine Luiza) | Brand (Casas BahÃa) | Brand (Geico) | Media agency (Brud) | Media agency (Opium Effect) | Entertainment agency (Superplastic) |
Country of Origin | Brazil | Brazil | USA | USA | Germany | USA |
Year the account created | 2014 | 2012 | 2013 | 2016 | 2017 | 2018 |
Likes total | 112,390,347 | 164,182,794 | 3,649,927 | 261,686,083 | 24,640,304 | 7,517,063 |
Comments total | 1,280,520 | 1,286,627 | 10,318 | 1,088,673 | 200,676 | 44,157 |
Follower engagement | 18.95 | 55.16 | 122.01 | 90.61 | 61.49 | 5.04 |