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International Journal of Interdisciplinary Research

Table 3 One-way Welch’s ANOVA results for the VI humanlikeness effects

From: Fake human but real influencer: the interplay of authenticity and humanlikeness in Virtual Influencer communication?

 

HVI

AVI

NHVI

Welch’s F

Multiple comparisons

Emotion

M (SD)

4.518 (6.556)

5.046 (5.319)

5.460 (5.774)

11.720***

NHVI > (AVI & HVI)

Posemo

M (SD)

3.553 (5.692)

4.392 (5.030)

4.393 (5.321)

25.471***

(NHVI & AVI) > HVI

Negemo

M (SD)

0.883 (3.248)

0.553 (1.617)

1.002 (2.364)

19.375***

(NHVI & HVI) > AVI

Pronoun

(we)

M (SD)

0.513 (2.014)

0.358 (1.240)

0.596 (2.094)

10.375***

(NHVI & HVI) > AVI

Pronoun

(you)

M (SD)

2.377 (3.347)

1.997 (2.754)

3.354 (4.421)

55.569***

NHVI > HVI > AVI

Qmark

M (SD)

9.152 (32.391)

1.642 (3.195)

2.292 (3.564)

113.507***

HVI > NHVI > AVI

Exclamation

M (SD)

2.652 (4.484)

1.826 (3.345)

2.386 (4.253)

41.079***

(HVI & NHVI) > AVI

  1. HVI: Human Virtual Influencer, AVI: Animated-human Virtual Influencer, NHVI: Non-human Virtual Influencer
  2. *p < 0.05. **p < 0.01. ***p < 0.001