International Journal of Interdisciplinary Research
Table 4 t-test results comparing brand-operated VIs and non-brand-operated VIs
Brand-operated VI | Non-brand-operated VI | t | ||
|---|---|---|---|---|
Avg posemo | M (SD) | 3.611 (3.655) | 4.726 (7.663) | − 7.363*** |
Avg negemo | M (SD) | 0.597 (1.520) | 1.041 (3.874) | − 5.906*** |
Avg pronoun (“we”) | M (SD) | 0.389 (1.174) | 0.574 (2.465) | − 3.802*** |
Avg pronoun (“you”) | M (SD) | 2.518 (2.781) | 1.859 (3.927) | 7.995*** |
Avg of Qmark | M (SD) | 2.096 (2.964) | 11.442 (38.092) | − 13.110*** |
Avg of Exclamation | M (SD) | 2.828 (3.465) | 1.186 (4.743) | 16.400*** |