Ahn, S. J., & Bailenson, J. N. (2011). Self-endorsing versus other-endorsing in virtual environments. Journal of Advertising, 40(2), 93–106.
Article
Google Scholar
Alshaer, A., Regenbrecht, H., & O’Hare, D. (2017). Immersion factors affecting perception and behaviour in a virtual reality power wheelchair simulator. Applied Ergonomics, 58, 1–12.
Article
Google Scholar
Andrews, L., Kiel, G., Drennan, J., Boyle, M. V., & Weerawardena, J. (2007). Gendered perceptions of experiential value in using web-based retail channels. European Journal of Marketing, 41, 640–658.
Article
Google Scholar
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20, 644–656.
Article
Google Scholar
Ballantine, P. W. (2005). Effects of interactivity and product information on consumer satisfaction in an online retail setting. International Journal of Retail & Distribution Management, 33, 461–471.
Article
Google Scholar
Blázquez, M. (2014). Fashion shopping in multichannel retail: The role of technology in enhancing the customer experience. International Journal of Electronic Commerce, 18(4), 97–116.
Article
Google Scholar
Cheng, L. K., Chieng, M. H., & Chieng, W. H. (2014). Measuring virtual experience in a three-dimensional virtual reality interactive simulator environment: A structural equation modeling approach. Virtual Reality, 18(3), 173–188.
Article
Google Scholar
Choi, Y. K., & Taylor, C. R. (2014). How do 3-dimensional images promote products on the Internet? Journal of Business Research, 67, 2164–2170.
Article
Google Scholar
Coyle, J. R., & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of Advertising, 30(3), 65–77.
Article
Google Scholar
Crowley, A. E., Spangenberg, E. R., & Hughes, K. R. (1992). Measuring the hedonic and utilitarian dimensions of attitudes toward product categories. Marketing Letters, 3, 239–249.
Article
Google Scholar
Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science, 32, 554–571.
Article
Google Scholar
Fiore, A. M., Kim, J., & Lee, H. H. (2005). Effect of image interactivity technology on consumer responses toward the online retailer. Journal of Interactive Marketing, 19(3), 38–53.
Article
Google Scholar
Fortin, D. R., & Dholakia, R. R. (2005). Interactivity and vividness effects on social presence and involvement with a web-based advertisement. Journal of Business Research, 58(3), 387–396.
Article
Google Scholar
Gartner. (2017). Top trends in the gartner hype cycle for emerging technologies, 2017. Gartner, Inc. Retrieved from https://www.gartner.com/smarterwithgartner/top-trends-in-the-gartner-hype-cycle-for-emerging-technologies-2017/. Accessed 28 Feb 2018.
Goldman Sachs (2016). Virtual and augmented reality: Understanding the race for the next computing platform. Goldman Sachs Group, Inc. Retrieved from http://www.goldmansachs.com/our-thinking/pages/technology-driving-innovation-folder/virtual-and-augmented-reality/report.pdf. Accessed 28 Feb 2018.
Gorini, A., Capideville, C. S., De Leo, G., Mantovani, F., & Riva, G. (2011). The role of immersion and narrative in mediated presence: The virtual hospital experience. Cyberpsychology, Behavior, and Social Networking, 14, 99–105.
Article
Google Scholar
Hayes, A. F. (2013). Introduction to mediation, moderation, and conditional process analysis. New York: The Guilford Press.
Google Scholar
Holbrook, M. B. (1994). The nature of customer value: an axiology of services in the consumption experience. In R. T. Rust & R. L. Oliver (Eds.), Service quality: New directions in theory and practice (pp. 21–71). CA: Sage Publications Inc.
Chapter
Google Scholar
Holbrook, M. B. (2000). The millennial consumer in the texts of our times: Experience and entertainment. Journal of Macromarketing, 20, 178–192.
Article
Google Scholar
Huang, E., & Huang, Y. T. (2013). Interactivity and identification influences on virtual shopping. International Journal of Electronic Commerce Studies, 4, 305–312.
Article
Google Scholar
Jahng, J., Jain, H., & Ramamurthy, K. (2001). The impact of electronic commerce environment on user behavior: The case of a complex product. E-service Journal, 1(1), 41–53.
Article
Google Scholar
Jiang, Z., & Benbasat, I. (2007). The effects of presentation formats and task complexity on online consumers’ product understanding. Mis Quarterly, 31, 475–500.
Article
Google Scholar
Jones, M. A., Reynolds, K. E., & Arnold, M. J. (2006). Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes. Journal of Business Research, 59(9), 974–981.
Article
Google Scholar
Keng, C. J., Huang, T. L., Zheng, L. J., & Hsu, M. K. (2007). Modeling service encounters and customer experiential value in retailing: An empirical investigation of shopping mall customers in Taiwan. International Journal of Service Industry Management, 18, 349–367.
Article
Google Scholar
Kim, Y. K. (2002). Consumer value: an application to mall and internet shopping. International Journal of Retail & Distribution Management, 30, 595–602.
Article
Google Scholar
Kim, J., Fiore, A. M., & Lee, H. H. (2007). Influences of online store perception, shopping enjoyment, and shopping involvement on consumer patronage behavior towards an online retailer. Journal of Retailing and Consumer Services, 14, 95–107.
Article
CAS
Google Scholar
Klein, L. R. (2003). Creating virtual product experiences: The role of telepresence. Journal of Interactive Marketing, 17(1), 41–55.
Article
Google Scholar
Lee, K. C., & Chung, N. (2008). Empirical analysis of consumer reaction to the virtual reality shopping mall. Computers in Human Behavior, 24, 88–104.
Article
Google Scholar
Lee, H. H., Kim, J., & Fiore, A. M. (2010). Affective and cognitive online shopping experience: Effects of image interactivity technology and experimenting with appearance. Clothing and Textiles Research Journal, 28, 140–154.
Article
Google Scholar
Li, H., Daugherty, T., & Biocca, F. (2001). Characteristics of virtual experience in electronic commerce: A protocol analysis. Journal of Interactive Marketing, 15(3), 13–30.
Article
Google Scholar
Li, H., Daugherty, T., & Biocca, F. (2002). Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence. Journal of Advertising, 31(3), 43–57.
Article
Google Scholar
Maghnati, F., & Ling, K. C. (2013). Exploring the relationship between experiential value and usage attitude towards mobile apps among the smartphone users. International Journal of Business and Management, 8(4), 1–9.
Article
Google Scholar
Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment. Journal of Retailing, 77, 39–56.
Article
Google Scholar
Mathwick, C., Malhotra, N., & Rigdon, E. (2002). The effect of dynamic retail experiences on experiential perceptions of value: An internet and catalog comparison. Journal of Retailing, 78, 51–60.
Article
Google Scholar
Merle, A., Senecal, S., & St-Onge, A. (2012). Whether and how virtual try-on influences consumer responses to an apparel web site. International Journal of Electronic Commerce, 16(3), 41–64.
Article
Google Scholar
Mills, S., & Noyes, J. (1999). Virtual reality: an overview of user-related design issues revised paper for special issue on “Virtual reality: User Issues” in Interacting with Computers, May 1998. Interacting with Computers, 11, 375–386.
Article
Google Scholar
Mollen, A., & Wilson, H. (2010). Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives. Journal of business research, 63(9–10), 919–925.
Article
Google Scholar
Nicholson, M., Clarke, I., & Blakemore, M. (2002). ‘One brand, three ways to shop’: Situational variables and multichannel consumer behaviour. The International Review of Retail, Distribution and Consumer Research, 12, 131–148.
Article
Google Scholar
Nielsen (2016). Global connected commerce. Is e-tail therapy the new retail therapy? The Nielsen Company. Retrieved from http://www.nielsen.com/content/dam/nielsenglobal/jp/docs/report/2016/Nielsen-Global-Connected-Commerce-Report-January-2016. Accessed 28 Feb 2018.
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric Theory. New York: McGraw-Hill.
Google Scholar
Okazaki, S. (2008). Exploring experiential value in online mobile gaming adoption. Cyberpsychology & Behavior, 11, 619–622.
Article
Google Scholar
Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments, & Computers, 36, 717–731.
Article
Google Scholar
Ryu, J., & Yu, S. (2016). The effects of head mounted display on time-on-task and virtual presence for navigational tasks in the immersive virtual reality. Korean Journal of the Science of Emotion & Sensibility, 19(3), 71–80.
Google Scholar
Schubert, T., Friedmann, F., & Regenbrecht, H. (2001). The experience of presence: Factor analytic insights. Presence: Teleoperators & Virtual Environments, 10, 266–281.
Article
Google Scholar
Schuemie, M. J., Van Der Straaten, P., Krijn, M., & Van Der Mast, C. A. (2001). Research on presence in virtual reality: A survey. Cyberpsychology & Behavior, 4, 183–201.
Article
CAS
Google Scholar
Sheridan, T. B. (1992). Musings on telepresence and virtual presence. Presence: Teleoperators & Virtual Environments, 1, 120–126.
Article
Google Scholar
Shih, C. F. (1998). Conceptualizing consumer experiences in cyberspace. European Journal of Marketing, 32, 655–663.
Article
Google Scholar
Shim, S., Byun, H., & Kim, W. (2017). An exploratory study on the effectiveness of NFC advertising in cinema environment. Journal of Digital Contents Society, 18, 681–690.
Google Scholar
Shin, D. H., & Shin, Y. J. (2011). Consumers’ trust in virtual mall shopping: The role of social presence and perceived security. International Journal of Human-Computer Interaction, 27, 450–475.
Article
Google Scholar
Shiv, B., & Huber, J. (2000). The impact of anticipating satisfaction on consumer choice. Journal of Consumer Research, 27, 202–216.
Article
Google Scholar
Slater, M., & Usoh, M. (1993). Representations systems, perceptual position, and presence in immersive virtual environments. Presence: Teleoperators & Virtual Environments, 2, 221–233.
Article
Google Scholar
Sohn, D. (2011). Anatomy of interaction experience: Distinguishing sensory, semantic, and behavioral dimensions of interactivity. New Media & Society, 13(8), 1320–1335.
Article
Google Scholar
Song, K., Fiore, A. M., & Park, J. (2007). Telepresence and fantasy in online apparel shopping experience. Journal of Fashion Marketing and Management: An International Journal, 11, 553–570.
Article
Google Scholar
Steuer, J. (1992). Defining virtual reality: Dimensions determining telepresence. Journal of Communication, 42(4), 73–93.
Article
Google Scholar
Suh, K. S., & Chang, S. (2006). User interfaces and consumer perceptions of online stores: The role of telepresence. Behaviour & Information Technology, 25, 99–113.
Article
Google Scholar
Van Kerrebroeck, H., Brengman, M., & Willems, K. (2017). When brands come to life: Experimental research on the vividness effect of Virtual Reality in transformational marketing communications. Virtual Reality, 21(4), 177–191.
Article
Google Scholar
Vonkeman, C., Verhagen, T., & van Dolen, W. (2017). Role of local presence in online impulse buying. Information & Management, 54, 1038–1048.
Article
Google Scholar
Werthner, H., & Klein, S. (1999). ICT and the changing landscape of global tourism distribution. Electronic Markets, 9, 256–262.
Article
Google Scholar
Witmer, B. G., & Singer, M. J. (1998). Measuring presence in virtual environments: A presence questionnaire. Presence, 7, 225–240.
Article
Google Scholar
Wolfinbarger, M., & Gilly, M. C. (2001). Shopping online for freedom, control, and fun. California Management Review, 43(2), 34–55.
Article
Google Scholar
Ye, Q., Hu, W., Zhou, H., Lei, Z., & Guan, S. (2018). VR interactive feature of HTML5-based WebVR control laboratory by using head-mounted display. International Journal of Online Engineering, 14(03), 20–33.
Article
Google Scholar
Zhang, J., Farris, P. W., Irvin, J. W., Kushwaha, T., Steenburgh, T. J., & Weitz, B. A. (2010). Crafting integrated multichannel retailing strategies. Journal of Interactive Marketing, 24(2), 168–180.
Article
Google Scholar